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The article offers information on South by Southwest (SXSW) music festival held in Austin, Texas wherein it is one of the most successful annual music festivals in the world. It mentions that with any festival format, the staging crews and the bands have just few minutes to get right the first time. It states that the High End Systems were everywhere at SXSW wherein the lighting rig was High End Systems intellaspot.

Information about the Giant Screen Cinema Association's (GSCA) Film Expo which was held at the IMAX Theater in the Bullock State History Museum in Austin, Texas from March 24-25, 2014 is presented. Topics of discussion at the expo include digital technologies in theaters, a high frame rate (HFR) and entertainment content by content providers which use satellites. The presentations were given by Martin Howe and Chris Conte of audio-visual company Electrosonic Inc.

Information about the SXSW Interactive held in Austin, Texas which focused on net neutrality issue is presented.