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Discusses the popularity of Australia and New Zealand in computer products and technology investments, in reference to a study conducted by researchers from the University of California and the National University of Singapore. Analysis of the effects of government policies on technology; Comparison of the computerization experiences of Pacific Rim countries; Correlation between government promotion and the prevalence of technology.

Reports on the examination of Potentialpark Communications on the Web sites owned by several companies that is known to be actively recruiting graduates, students and young professionals in Australia and New Zealand. Number of companies included in the investigation made; Evidence found that many sites were not effectively targeting people; Impact of inefficient recruitment on creating large numbers of online applications from unsuitable candidates.

Interviews Philip Bullock, CEO of IBM Australia and New Zealand. Assertions regarding the growth prospects of the computer hardware industry; Idea regarding the appeal of on-demand utility computing; Insights on leadership.