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The article discusses an advertising campaign by American ad agency Goodby, Silverstein & Partners for the Commonwealth Bank of Australia. The campaign is known as "Determined to Be Different" and features a spoof of American ad executives who do not understand Australian culture. The author states that the commercials have angered Australian advertising agencies who consider the spots self indulgent. The article also cites executives from the bank.

Reports on the search by Tourism Australia for global advertising agencies to handle its global tourism account. Information on the account; Information on the Tourism Australia campaign.

This article reports that Westfield Corp., an Australian-based shopping center group, has hired advertising agency DDB Needham Worldwide, Los Angeles, to extend its branding formula to the U.S. In Australia, all Westfield malls carry the corporate name and are known as shopping towns that are marketed nationally. Westfield now plans to do the same in the U.S., where malls traditionally are marketed individually. All the company's 38 U.S. malls will be renamed to include the Westfield name. Westfield is the fourth-largest mall owner in the U.S., with malls in California, Colorado, Connecticut, Maryland, Missouri, New York, North Carolina and Washington. The $5 million account previously was at Foote, Cone & Belding, Los Angeles. The third finalist in the review was D.B. Fox & Friends, Los Angeles.

Reports that the Autralian Tourist Commission has narrowed to four companies the list of contenders for its $80 million-plus advertising account. The four agencies being McCann-Erickson Worldwide, J. Walter Thompson Co., D'Arcy Masius Benton & Bowles and Young & Rubicam; A fifth agency expected to be named the week of March 4, 1996; Reasons why other agencies were eliminated; Agencies to pitch their proposals in June 1996.