1. ATTITUDES TOWARDS IDEALIZED TYPES IN AUSTRALIA AND MALAYA.
- Author
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Keats, J. A.
- Subjects
DEMOGRAPHIC surveys ,PSYCHOMETRICS ,SCALING (Social sciences) ,ATTITUDE (Psychology) - Abstract
The article presents a survey of Malayan subjects who had been asked to rank saints, scholars, heroes and artists according to the importance ascribed to them. These ideal types of persons seem likely to be sufficiently well understood from one culture to another to form the basis of cultural comparisons. Similar data were therefore collected from Australian subjects. Since the Malayan data were in the form of ranks, the Australian data were converted to ranks by counting the number of times each stimulus was preferred and ranked in this order. The possibility of inconsistency of choice arises by this method and such cases were set on one side. The fact that Malayans when presented with the word saint think of a type of person who would only rarely be placed last in a group with scholars, artists and heroes, tells something about both the Malayan people and the value they place on what they call saints in relation to the other stimuli. The results presented here have shown the value of applying a combination of the recently developed multidimensional scaling methods.
- Published
- 1962
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