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This systematic literature review synthesizes empirical evidence to comprehensively examine factors driving international students' choice of Australia as their preferred destination for tertiary education. Deductive analysis of findings from the 46 selected studies, framed within the push and pull framework, identified 27 factors that revealed Australia's distinctive attractiveness to international students. The results of this review reaffirmed the strengths of Australia's environmental images in the international tertiary education market, highlighting that it could be a double-edged sword. The review discusses Australia's attractiveness, especially after the COVID-19 crisis and suggests strategies to make the international education sector more sustainable. This review provides implications for policy, practice, and future research that are of importance to work towards enhancing Australia's intake of international education. Additionally, it serves as a valuable resource for those seeking guidance on effectively attracting international students in the post-pandemic era. [ABSTRACT FROM AUTHOR]

Purpose – Australian tertiary institutions are increasingly incorporating technologies, such as social media and Web 2.0 tools into teaching in response to changing student needs. The purpose of this paper is to revisit a fundamental question, frequently asked in marketing, “what do our ‘customers’ [students] think now?” This will help determine the effectiveness of application of these technologies in courses and teaching programs in a changing competitive educational environment. Design/methodology/approach – Using a mixed method approach, data were collected through 31 qualitative interviews and a survey of 231 university marketing students. Quantitative techniques included summary statistics, factor analysis and t-test. Findings – Results indicate while students’ perceived flexibility and better learning outcomes as positive aspects of e-learning, they have concerns about flexibility for self-paced learning, self-motivational issues, lack of human interaction and fostering teamwork. Research limitations/implications – The study is limited to one Australian university operating in domestic and international markets. However, the study needs to be replicated for better generalizability across the sector. Practical implications – The findings question the effectiveness of e-learning as an alternative approach to face-to-face learning pedagogy. However, regular review of current e-learning tools is needed to help match student and tertiary institution expectations. Originality/value – This study re-investigates students’ perception in relation to the benefits that e-learning is expected to yield. It is one of the few studies questioning whether these promised benefits are valued by the tertiary student fraternity. [ABSTRACT FROM AUTHOR]

Purpose – The purpose of this paper is to investigate the role Australian University marketing students’ cultural backgrounds play in their learning and their perceptions of assessment and explores whether current assessments appropriately address the differing needs of a culturally diverse student population. Design/methodology/approach – The paper adopts a qualitative approach utilising five focus groups, each comprised of 12 students. Findings – Results indicate learning environments, learning and assessment approaches and assessment tasks each bring their own benefits, constraints and challenges to studying in a culturally diverse environment. Principles are presented for adoption by marketing educators in order to foster a vibrant, inclusive learning environment which meets the educational needs and wants of a culturally diverse student cohort. Research limitations/implications – The number of students representing different global regions or countries limited this study. With the exception of students from Australia and the Asian region, there were minimal students representing other cultural backgrounds despite every attempt being made to be culturally inclusive across global regions. Practical implications – The paper presents the principles of C.U.L.T.U.R.E. and recommends their integration into learning approaches and assessment practices across Schools and Faculties at the tertiary level. Originality/value – This paper fulfils an identified need to study a culturally diverse student cohort's perceptions and attitudes towards learning approaches and assessment practices and their perceived relevance to the provision of core graduate business and generic skills necessary for employability in the global marketplace. [ABSTRACT FROM AUTHOR]

Approximately 57% of students in the United States work while attending college. For most of these students (81%), this is more than 20 hours a week. There has been shown to be a negative relationship between hours worked and academic achievement in studies in the United States as well as the United Kingdom and Australia. There is, however, no research to the authors’ knowledge as to how the number of working hours affects student learning in groups, and whether students in groups with varying work patterns report better learning outcomes in groups where student working hours are similar. This study reports that overall, greater working hours decrease students’ perceptions of the value and their experience of group work, and this occurs more with second- and third-year students. It also reveals that students studying in groups where there is a large proportion of students working more than 2 days a week displayed significantly more negative appraisals of their experience at the end of a project than their peers in groups where few students were working. [ABSTRACT FROM AUTHOR]

Abstract: Marketing is taught at many private colleges, technical colleges and at universities across Australia. While marketing as an academic discipline is well developed, little is known of the early days and development of marketing education. This paper will observe marketing-related subjects at correspondence schools, the first “Marketing” subject that was taught at the University of Melbourne, early attempts of marketing education by industry associations, technical colleges, and universities until 1965 when the first Chair in Marketing was established. Studying the development of marketing education over the years can provide a greater insight into the current status of marketing education. [Copyright &y& Elsevier]

In Australia, advertising is a $13 billion industry that needs a supply of suitably skilled employees. Over the years, advertising education has developed from vocational-based courses to degree courses across the country. This study uses diffusion theory and various secondary sources and interviews to observe the development of advertising education in Australia from its early past to its current-day tertiary offerings, to discussing the issues that are arising in the near future. Six critical issues are identified, along with observations about the challenges and opportunities within Australian advertising education. By looking back to the future, it is hoped that this historical review provides lessons for other countries of similar educational structure or background, or even other marketing communication disciplines on a similar evolutionary path. [ABSTRACT FROM AUTHOR]

This paper provides a conceptual introduction to the use of drama as a learning medium in marketing education. It documents an exploratory study into how university students studying marketing considered an educational drama approach different from more conventional types of educational experiences e.g. lecture/tutorial formats. Interpretive research was conducted using multiple sources of evidence with thirty-two undergraduate students studying a drama based elective marketing subject at an Australian university. Students considered that the educational drama approach differed from other types of educational experiences through social aspects, sensitivity and feeling, innovation, independent thinking, the learning environment, creativity and spontaneity, cognition, experiential learning, activity and involvement and enjoyment. Findings suggest educational drama has potential in making an incremental contribution to marketing education. [ABSTRACT FROM AUTHOR]

This research examines the reasons behind marketing majors' decision to select marketing as a major, where students have the option to select more than one major toward their undergraduate degree. Results of surveys conducted at two universities, one in Australia and one in New Zealand, provide some new findings as well as extending findings from earlier studies. This research complements existing studies on the topic by providing empirical evidence from Australasia. The results also suggest that marketing is the most popular first-choice major for Australasian marketing majors. [ABSTRACT FROM AUTHOR]

Provides insights on teaching marketing in Australia. Overview of the business curriculum; Role of marketing in the business curriculum; Distinction between lecture classes and seminar classes; Marketing textbooks.

In recent years many academic institutions have been openly promoting their courses to prospective overseas students, particularly from Asia. This article presents the results of an analysis of the issue of teaching Asian students in Western tertiary institutions, observations on the results of a survey of marketing students, and personal experiences, with the aim of giving marketing educators a better understanding of their overseas students. [ABSTRACT FROM AUTHOR]

The article presents a commentary on the interconnected issues facing academics in Australia and New Zealand, particularly marketing education. It is said that there are four such interconnected issues, which broadly include governmental policy, student issues, pedagogy and content issues. Most of the universities in Australia and New Zealand are funded by the government. Government is said to be now becoming more concerned about the quality of the educational experiences. There are an increasing number of students who are both full-time students and employees in Australia and New Zealand. There has also been a call for more interdisciplinary learning within marketing and business more widely.

The article discusses various reports published within the issue, including one on the Australian marketing education curriculums, one on the strategies to retain good students in marketing major, and one on the pros and cons of the group assignment setting.