1. GOING FOR THE GOLD.
- Author
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Peters, Mitchell, Ben-Yehuda, Ayala, Harding, Cortney, and Tucker, Ken
- Subjects
MUSIC industry ,OLYMPIC Games (29th : 2008 : Beijing, China) - Abstract
The article reports on the boost in sales enjoyed by musical artists such as Taylor Swift, Chris Brown and Brandi Carlile thanks to the use of their songs during television coverage of the 2008 Summer Olympics in Beijing, China. AT&T's "Team USA Soundtrack," a compilation of songs to benefit U.S. Olympic athletes, is also discussed.
- Published
- 2008