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1. Latest News from the Belgian Advertising Auto-Control: Nutrition, Health and Ingredients Claims under Scrutiny.

Author

Mahy, Aude

Subjects
*FOOD advertising laws, *FOOD laws, *ADVERTISING campaigns, *CHOCOLATE advertising
Abstract

The last quarter of 2013 was rich in complaints regarding advertisements that contain nutrition or health claims or refer to the composition of the advertised foodstuff. Here is a short summary of the conclusions that can be drawn from the recent decisions of the Belgian auto-control body for advertising, the JEP ('Jury d'Ethique Publicitaire'). [ABSTRACT FROM AUTHOR]

Published
2014

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