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This article aims to understand the place of Brazilian audiovisual advertising production in the global field, considering its relations with the dominant markets. Therefore, we seek to map which agencies operating in Brazil are internationally recognized, using as a parameter the performance of these companies in the Film category of the Cannes Lions Festival, between 1971 and 2015, associating information on the development of the national and global advertising markets. From quantitative and qualitative analysis, of an exploratory and descriptive character, we conclude that the award-winning Brazilian productions have decreased over the decades, while the world market is concentrated in large communication conglomerates. In addition, it is noted that the Brazilian films that are awarded prizes progressively resemble the technical-stylistic standards of advertising created by the dominant countries in this space, especially the US standard. [ABSTRACT FROM AUTHOR]

The relationship between the representation of the idealized woman in the household economics manuals and the female figures of the advertisements published in O Cruzeiro and Manchete magazines between the 1940s and 1960s is analyzed. With different editorial proposals, manuals and magazines were predominantly directed at women who performed the duties of wife, housewife, mother and maid. Despite this clear definition of roles, there existed some tension around the female figure who was no longer tied to the home and already occupied jobs in the public sphere. Consumption became the common denominator among these different women. The new products guaranteed health, comfort and practicality to all concerned.

The article discusses competition between midwives and doctors offering birth-related services in the city of Rio de Janeiro from 1835 to 1900. The research analyzed minutes from meetings, textbooks on births, and terms from qualification examinations for physicians, surgeons, apothecaries, and midwives at the Rio de Janeiro Medical School (Faculdade de Medicina do Rio de Janeiro), as well as announcements by and advertisements for doctors and midwives in columns featuring advertisements and useful recommendations in the Jornal do Commercio newspaper. An increase in the number of delivery physicians, and their scientific discourses led midwives to feel an obligation to diversify their clientele, consequently establishing themselves and working in lower-class and inhospitable areas.

This is a historical and social study about the symbolic effect of medication advertisements presented by women using object representations used by nurses, featured on Fon-Fon Magazine, which describes the medication advertisements featured on Fon-Fon Magazine; analyzes the object representations of the nurse image present in the referred advertisements and discusses on the symbolic effect of those representations on the consumption of medication by the Brazilian society. The document sources were in print, iconographic and literature referring to the History of Brazil, the Press, Advertising and of Nursing. The medication advertisements, analyzed using an analysis matrix based on concepts of semiotics, were obtained from the Fon-Fon Magazine. The study showed that the analyzed advertisements invested in object representations used by nurses to gain reliability regarding the medication being announced.

This paper presents the traditions of assisted childbirth in the Brazilian state of Bahia in the 19th Century and develops the hypothesis that two obstetrical traditions coexisted in the capital, Salvador, namely the doctor-midwives--who used technical resources and knowledge acquired from obstetrics as a medical specialty--and the traditional midwives, whose know-how was purely of an empirical-sensorial nature. Despite all efforts employed by the doctors to win over the confidence of Bahian families, the midwives continued to be predominant in the art of 'delivering' children and treating female illnesses. The analysis focuses on the social and professional segments that were active in assisted birth; the role of the Bahian College of Medicine (Faculdade de Medicina da Bahia) in the training and certification of midwives and the use of newspapers as a way to legitimize the doctor-midwives; it also discusses the scant coverage of the midwives in these media.

Some results are presented of a study into the medical and pharmacological practices in São Pedro de Uberabinha, Minas Gerais state, (today Uberlândia), between the 1890s and the 1920s. The basic hypothesis is that during the period in question, there existed a health service market that was marked and to some extent constituted by conflicts and disputes headed by physicians and pharmacists. Based on this hypothesis, I attempt to identify the reasons and resources used by these subjects to demarcate their spaces and healing practices.

Edited by a Portuguese publisher in Paris, in 15.000 copies, to be sold in Portugal and in Brazil, the revue A Illustração propagated the progress accomplished by French science and industry in the pharmaceutical, medical and cosmetic domaine. It followed with particular interest the work of Pasteur and nearly every advertisement that is published on the subject of health made reference to either medicine or products of French origin. Such advertisements reflect the great concern of the times with matters of hygiene, both public and private.