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Copyright of Estudos Ibero-Americanos is the property of EDIPUCRS - Editora Universitaria da PUCRS and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The purpose of this paper is to show the construction of Ciça's ethé, a comic book artist who became known for the comic strips series O Pato (The Duck), published in the newspaper Folha de S.Paulo during the Brazilian Military Dictatorship (1964-1985). There are not many references about her, although considered one of the main comic book artists in Brazil, information that justifies this study. The theoretical assumptions that support the analysis come from Rhetoric and New Rhetoric, especially the notion of ethos, which constitutes the image that speakers build of themselves and others in the discourse. As corpus of study, we particularly use the presentation texts in her works and interviews given by the artist herself. [ABSTRACT FROM AUTHOR]

Copyright of Cadernos EBAPE.BR is the property of Fundacao Getulio Vargas, Escola Brasileira de Administracao Publica e de Empresas and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)