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This paper defines the relative role of firms' characteristics on both their likelihood to innovate and the intensity of innovations. Specifically, on the basis of a survey of food firms, it identifies which innovative and complementary assets, when combined in a multivariate framework, are firstly statistically significant in distinguishing innovating from non-innovating firms in the Brazilian Food Industry (BFI), and secondly in distinguishing more from less innovating firms. The objective requires that the analytical model should be adequate to explain firstly the differences observed between an individual firm's likelihood to innovate, and secondly the differences in innovation intensity between innovating firms. Thus, a double-hurdle approach involving censored and truncated models was applied. The findings confirm that firms' innovative assets investment in external technology, investment in R&D, and external alliances, alongside firm size are the significant variables in determining firms' likelihood to innovate, whereas external alliances, firm size and market orientation are related to intensity to innovate in the BFI. [ABSTRACT FROM AUTHOR]

This study has the objective to assess the relationship of the strategic marketing and attitudes and managerial perceptions dimensions with export performance in small and medium firms of the Ceará state, categorized in two groups: frequent exporters and sporadic exporters. It was based on the theoretical framework derived from the theories of firms' internationalization and studies on export performance of small and medium firms, obtained through the literature review of researches approaching success factors in export by firms of several countries. To achieve the objective, it was carried out field research involving 35 small and medium firms in Ceará state, using structured questionnaire. The method of linear discriminant analysis was the technique used to identify the significant statistical differences between the two groups of firms. It was verified that the studied dimensions presented relationship statistically significant with frequent exporters firms, confirming the formulated hypotheses. It is concluded that these constructs constitutes success factors for the activity exporter of the researched firms. [ABSTRACT FROM AUTHOR]