1. VISITOR SATISFACTION LEVELS AT SOUTHERN UTAH NATIONAL PARKS AS THE NUMBER OF VISITORS INCREASES.
- Author
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Steed, Emmett, Kroff, Michael, and Goonan, Kelly
- Subjects
PUBLIC use of national parks ,SATISFACTION - Abstract
This study investigates the visitors' satisfaction levels to find out if satisfaction levels were decreasing due to the increased visitation levels at southern Utah national parks, which had experienced double digit visitation increases the past two years. The parks included in this study are Arches National Park, Bryce Canyon National Park, and Zion National Park. Surveys were collected from visitors to these three parks on September 15, 2015 (the Saturday of Labor Day weekend) and on September 19, 2015 (a Saturday two weeks later) to examine the different satisfaction levels of very busy and less busy time frames. The results of this study revealed that the percent of visitors that were either satisfied or very satisfied were comparable for the two dates, but the percent of very satisfied visitors was lower for the holiday time frame. Common park features that drive visitor satisfaction were identified. Steps that can be taken to assist visitor satisfaction were also identified. [ABSTRACT FROM AUTHOR]
- Published
- 2018