This study analyses three important tourism firms quoted at Bucharest Stock Exchange: Casa de Bucovina- Club de Munte S.A. Gura Humorului., Bucuresti Turism S.A. Bucharest, Turism Felix S.A. Băile Felix. The scope is to identify which is the best to invest in. We follow the instruments give us by the fundamental analysis: Price/ Earning ratio, Capitalization, Return on Assets, Return on Equity, Debt to Assets, Dept to Equity, Earnings per Share, Dividend Yield, Price to Book Value. Fundamental analysis presumes the future prospects of a security are best analyzed through a proper assessment of the intrinsic value of the underlying company. The risk is within us. In the end, the financial risk does not lie in what types of investments have we done, but in what type of investor we are. [ABSTRACT FROM AUTHOR]