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Discusses Hollywood, California's exploitation of fear. Violent themes in the movies and its relationship with fear; Criminal activities, disease and threats to well being as sources of basic fears; Traditional and upcoming sources of fear; Consumers' clamor for plots and subjects which cater to their inner fears.

The article offers the author's insights on the lack of confidence of plant growers and customers in California. He states that this can be the result of external factors such as political stasis but its main reason is the psychology of the collective human being. He believes that everything is possible with a lesser fear and a lot more of hope.

The article discusses various issues related to business in San Diego, California. The author offers insights on the significance of fear as the only regulator of economic recovery. He also offers information about the Fourth Annual Women Who Move the City on September 16, 2009. In addition, Carlsbad Chamber with other chambers of commerce and area colleges will host a Job Fair and Business Expo.