Search

This article focuses on technology company Google Inc. The company's real strength comes from its ability to manage and utilize data to drive the targeted advertising that appears with each search result. Google can inflate the salaries of top programmers in Silicon Valley, California, by 25 to 50 percent. According to author Stephen Arnold, Google is using the desktop to establish a beachhead from which it can conquer the enterprise search market. One of its advantages in the market is the Googleplex, which are 15 server farms hosting more than 100,000 individual commodity servers written to function as part of a hot-swappable cluster architecture.

This article features the O'Reilly Network, a Web site of Sebastopol, California-based Web developer O'Reilly & Associates. The site provides a free online resource where many of the authors responsible for O'Reilly books contribute, blog and otherwise supply additional content in support of the developer community. One can find free explanations to Java programming questions, insights into the future of the Semantic Web, free support in customizing the OC X features of Apple, tips on how to make Microsoft products do one's bidding, and inspiration in Web developer Tim O'Reilly's support for sensible intellectual property legislation in support of open source software.