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The article reports on the quick changeovers of Ruiz Foods Inc. to meet the ever-changing demands of consumers in Dinuba, California in 2011. It mentions that the company stays flexible and continues producing as many as 200 distinct stock-keeping units (SKUs) for foodservice, club store and retail channels. The company reconfigured and retooled several packaging lines and converted 12 various food packages to stand-up recloseable pouches for taquitos and tamales.

The author reflects on the debate about genetically-modified organisms (GMOs). She mentions that California officials disapproved Proposition 37, the "California Right to Know Genetically Engineered Food Act" which would have mandated the labelling of GMOs in all products. She quotes Organic Consumers Association political director Alexis Baden-Mayer who claimed people were deceived about the issue. She concludes that despite the outcome, at least the issue has been addressed.