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The animal does not in the least resemble an earthly mollusk— an organism like a snail, oyster, or mussel with a firm shell protecting its soft body and that travels, if it must, on a single, podlike foot. This one is swimming free in the deep, dark waters of Monterey Canyon off California, more than a mile down, although the word "swimming" doesn't quite capture the creature's ethereal, yoga-like moves. For a long moment it is quiet in the control room of Western Flyer, the state-of-the-art research vessel of the Monterey Bay Aquarium Research Institute. INSETS: Grand Canyon of the Sea;Bringing Bait to the Bottom.

Focuses on supermarkets in Los Angeles, California. How the supermarkets rate when it comes to carryout food; Markets with prepared-food operations; Food preparation of each market; Nutritional aspect of the foods.

Describes the growth of California's Orange County over the last 100 years to the sixth most populous county in the US. High housing costs; Outlook for future.

The article reports on the discovery of boneworms by evolutionary biologist Robert Vrijenhoek and colleagues in the waters of Monterey Canyon, California in 2002. The boneworms, called Osedax, are mouthless and eyeless, which eat on whale skeletons. It cites that the researchers from Monterey Bay Aquarium Research Institute had conducted an experiment by dropping three skeletons of whales into the sea to find out if Osedax's will be present. It notes that they have found 15 species of boneworms.

The article reports on a study which gives scientific explanation for Snowball, a cockatoo that bobs his head and lifts his legs to the beat of the music. Aniruddh Patel, a neurobiologist at the Neurosciences Institute in San Diego, California, contended in an earlier study that persons' talent for moving synchronously to a rhythmic beat is linked to their ability to learn and mimic sounds. Patel said that animal models can be used for investigating the neurobiology and evolution of human music.

Features the Kodak Theatre inside the Hollywood & Highland complex in Los Angeles, California. Designers of the theater; Selling of the theater's name to Kodak; Challenge being faced by Anschutz Entertainment Group, the company that will manage the theater; Booking strategy.

Focuses on the preparations of entertainment venues in California for electrical bills and threats of blackouts as of May 2001. Comments from Bob Herrfeldt, director of stadium operations at Raley Field in Sacramento; Deal of Paramount's Great America with its utility, Silicon Valley Power; Changes made at Arrowhead Pond of Anaheim.

Discusses trends and developments in the live entertainment industry in 2001. Significance of the economy to the performance of the industry; Details on the opening of Disney's California Adventures theme park; Concerns regarding energy costs and labor issues; Concert tours; Description of escalator buildings; Plans of professional sports leagues; Use of affinity card technology.

Reports on the increase of the attendance at the Orange County Fair in Costa Mesa, California in 2000. Factor that led to the increase in popularity of the park; Marketing budget; Rise in parking revenue; Sales of advance admission and ride tickets; Rise in food revenues.

Focuses on the popularity of the wine slush drink at the California State Fair in Sacramento. Preparation steps for the drink; Flavors; Price; Marketing strategy for the beverage.

Reports on the sponsorship deal signed by Miller Brewing Co. for a Fresno, California stadium. Features of the deal; Cost of the sponsorship contract of the 'Fresno Bee' newspaper with the stadium.

Announces that California's Los Angeles City Council has approved a proposal from LA Arena Land Co., owner of Staples Center to build an entertainment/hotel/retail adjacent to the venue. Value of the proposed construction project; Key issue surrounding the project; Remarks from Michael Roth, spokesperson of the company.

Provides information on a marketing alliance formed by Nederlander Concerts and House of Blues Concerts to fix the dispute over the management of the Los Angeles historic Greek Theatre. History of the dispute between the companies; Term of the agreement; Implication of the marketing agreement for the Greek Theatre.

Reports on the increase in the revenue of various venues and parks in Los Angeles, California due to motion picture and television shooting locations as of October 1, 2001. Rental charges of facilities per day; California landmarks that are likely to attract shootings; Image protection of parks, arenas and stadiums. INSETS: Company Takes 'Universal Action' To Land Movies;Tips Offered On 'Lights, Camera And Action'.

Presents news on the amusement industry as of September 10, 2001. Reopening of the Montezooma's Revenge coaster at Knott's Berry Farm in Buena Park, California; Approval of L.A. Arena Land Company's plan to develop space next to Staples Center; Increase in attendance at Tokyo Disneyland in June 2001.

Reports that the historic Wiltern Theatre in Los Angeles, California will become a dinner, dance and concert venue in 2002 if a proposal by Clear Channel Entertainment is approved by the city. Comments from Alan De Zon, operations vice president for Clear Channel Entertainment.

Reports on the business meetings of the International Association of Assembly Managers held in Los Angeles, California in August 2001. Plans to change the district structure of the organization; Changes in the officers of several districts.

Reports on the change in the venue of the Latin Grammy awards from Miami, Florida to Inglewood, California. Concern over modifications of the set design; Reasons for the change in venue; Other venues considered by awards organizer Latin Recording Academy.

Reports that the Orange County Fair in California has posted an increase in revenue and attendance for 2001. Percentage of increases in the attendance and admission and park revenues; Information on a counterfeiting incident discovered at the park; Admission prices for the event.

Focuses on the challenges facing the Los Angeles Convention Center of California in 2001. Factors that are affecting the convention center business; Features of the center; Information on the retail business project planned by Staples Center.

Reports that construction has begun on a multi-purpose arena on the campus of Fresno State University in California. Cost of its construction; Features of the arena.

Focuses on the approval of the construction of a baseball stadium for the San Diego Padres team by the City Council of San Diego in California. Amenities of the stadium; Opposition to the construction project; Issue on the resistance to public funding of facilities.

Highlights the Association of Luxury Suite Directors Conference and Trade Show in San Francisco, California from June 30 to July 3, 2001. Topics of the show; Guest speakers for the show.

Reports that the California State University Board of Trustees has approved a sports complex to be built at Cal State Dominguez Hills in Carson, Los Angeles. Cost of the soccer stadium to be built in the complex; Seating capacity of the tennis stadium planned for the sports complex; Features of the upgrades planned for the athletic facilities of California State.

Focuses on several outdoor concerts offered by wineries in California in 2001. Food and beverage services offered at each show; Ticket prices; Products offered at each concession stand.

Provides information on the Santa Barbara Fair & Expo held from April 24 to 29, 2001 in Santa Barbara, California. Effect of the weather on the event; Estimated revenue generated by the affair; Revenue from parking services and entertainment events; Television and radio advertisements that were placed for the exposition.

Provides information on the vending operations and other food concessions at the Pacific Bell Park in San Francisco, California. Expectations from customers; Estimated prices of the food served at the baseball stadium; Estimated revenue generated by the stadium as of May 2001.

Reports on the success of the Krispy Kreme doughnut concession stand at Dodger Stadium in Los Angeles, California. Remarks from Lonzo Irvin, food and beverage manager at the stadium; Estimated boxes sold per game; Marketing deal of Krispy Kreme with the Los Angeles Dodgers.

Reports on the reactions of the Nederlander Organization and House of Blues Concerts to Los Angeles Department of Parks and Recreation's decision to re-open the bidding process for the Greek Theater contract. Information on the start of a dispute between Nederlander and House of Blues; Opinion on the House of Blues' bid for the contract; Statement from Commissioner Lisa Specht on the issue.

Discusses the restructuring of the UnderWater World, the undersea attraction at Pier 39 in San Francisco, California, which will be renamed as Aquarium of the Bay in June 2001. Problem faced by the attraction in 1996; Theme of the Aquarium of the Bay; Areas of the attraction; Other changes to be implemented; Details on the marketing strategy.

Focuses on the marketing for the Raley Field stadium in Sacramento, California. Description of the stadium; Functions of the stadium; Capacity of the stadium.

Deals with the factors that contributed to the lower profit of Smartwood Amusement Co. in Fontana, California, in the year 2000. Decision of the company to provide lower ticket prices for customers; Examples of amusement rides featured by the company; Effect of labor shortage on the administration of a fair; Background of the company.

Focuses on the skateboard park which was added as an attraction at Palace Entertainment, a family entertainment center in Irvine, California. Information on the waterparks bought by the company for its other branches in the United States; Overview of the amusement development in the branches of the company across the U.S.

Focuses on the revenue condition of Fraser's Fun Foods, a foodservice provider in Novato, California, in the year 2000. Foods that Fraser's provides; Effect of poor weather on the projected revenue of the company; Other factors that affect the revenue projections of the company.

Focuses on the developments in Fanfare Enterprises, a food service company based in Dublin, California. Concession contracts awarded to the company by several event managements; Fairs in the state where the company has provided services; Efforts of the company in experimenting with new ideas in their food service concessions.

Provides information on the preparations for the arrival of the fossil Sue, a cast skeleton of a Tyrannosaurus rex dinosaur, at the National History Museum of Los Angeles County, California. Sponsors of the fossil's exhibition in California; Programs scheduled for the arrival; Forecasts on museum attendance.

Deals with the technology that Stanford University in Palo Alto is using to market their athletic events. Number of e-mail addresses collected by the university's athletic department of people who are interested in Stanford athletics; University's partnership with Yahoo! regarding its electronic coupons; Description of the university's swipe-card season ticket system.

Reports that Sam Johnston of Midways of Fun also operates kiddie parks, Funderland and Funderwoods in California. Number of rides featured in both kiddie parks; How Johnston manages the carnival and kiddie parks; Cost of the ride tickets; Target market of Johnston's marketing efforts for the kiddie parks.

Reports on the deal between companies Knott's Berry Farm and Macy's West to set up a Camp Snoopy boutique within Macy's store in Costa Mesa, California. Features and attractions offered at the boutique; Merchandise sold at the boutique; Terms of the deal.

Reports on the planned renovation of the shell of the Hollywood Bowl in Los Angeles, California. Budget for the project; Design of the new shell; Changes to be made; Expectations from a remodeled bowl.

Presents update on the massive expansion project at the San Diego Natural History Museum in California as of September 18, 2000. Planned description of the facility; Improvements in the service; Remarks from the marketing and communications director.

Focuses on the operations revamp for the Wax Museum in San Francisco, California. Reasons for the changes in the museum; Information on the storage of the wax figures during the renovation; Information on the museum building; Admission prices for the museum; Promotions for the museum.

Examines the strategies employed by the Cerritos Center for the Performing Arts in California which help increased the ticket sales for 1999-2000. Percentage increase in the center's ticket sales compared with that of 1998; Advertising campaigns of the center.

Provides information on the experiment of 3Com Corp. which will rent personal data assistants (PDA) to sports fans in the luxury suites of the 3Com Park stadium in California during the football games of the San Francisco 49ers. Services offered by the PDA; Significance of the experiment on the marketing campaign for the 49ers.

Reports on the revenue generated by the Ventura County Fair in California on August 4 to 13, 2000. Decline in paid attendance; Admission fee; Number of amusement rides provided by Ray Cammack Shows; Entertainers booked during the fair.

Reports that the Knott's Soak City U.S.A. in Buena Park, California, features the Edison Electric Grill, a demonstration kitchen sponsored by Southern California Edison. Remarks from Bob Ochsner, spokesman for Knott's; Details on the demonstration.

Presents information on the bilingual performances of the Ringling Brothers and Barnum & Bailey of Feld Entertainment Co. at the Los Angeles Sports Arena on August 2 to 6, 2000. Views of Eric Stevens, senior vice president of marketing for Feld Entertainment, on the Hispanic population; Changes in the Los Angeles shows; Information on the Hispanic advertising campaign.

Reports on the status of the sale of the Forum facility in Inglewood, California by Los Angeles Arena Co. to Faithful Central Bible Church as of August 7, 2000. Proposal of the church on the facility; Background information on the Forum; Expectations on the deal.