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The article profiles Gordon MacKenzie, writer and artist of Hallmark Cards Inc. The failure experienced by MacKenzie during his college years is discussed. During the Leadership Workshop of the American Marketing Association (AMA), MacKenzie described himself as a creative paradox of Hallmark. Moreover, his affiliation with the Esalen Institute in Big Sur, California is addressed.

The article presents information about the tennis facility constructed in Indian Wells Valley, California, by Charlie Pasarell, chairman/CEO of PM Sport Management, where the Association of Tennis Professionals Newsweek Champions Cup and Evert Cup for women are held. Building slowly but surely over 12 years of hosting the event since it was moved there from Florida, Pasarell, a former tennis professional himself, has established it as a prime event for players, fans, and sponsors. Generous accommodations for them and their guests, and a top quality field for their competitive juices keep them coming back.

The article focuses on the conflict between animal rights groups and manufacturers over the proposed Senate Bill 60 that would require all personal-care and household products tested on animals to be labeled as such in California. Robert Sidell, president of California Cosmetics, protests against the involvement of the government in the issue. Kim Sturla, director of the Peninsula Humane Society, claims that consumers have the right to know about animal testing to guide their decision making.