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This article looks at multinational investments in Central and Eastern Europe from a relational matrix perspective. The matrix posits a set of business relationships as outcomes of environment, regulatory or cognitive, and cluster valence combinations of power, urgency, and legitimacy. BP's pursuit of petroleum reserves leading to the venture with Russia's TNK is offered as a case study pointing to two general propositions relating the conduct of global firms in the region. Data analysis relating foreign direct investment with degrees of perceived corruption supports the propositions of opportunistic behavior and acceptance of opaque environments by global petroleum companies. The legitimacy construct is shown to be most prone to erosion, and its diminution impacts a firm's operating flexibility. [ABSTRACT FROM AUTHOR]

In this paper we analyze the influence of a subsidiary's external environment, of its task and of its mode of ownership and its mode of market entry on the development of its role for the case of German subsidiaries in Central Europe. We define a subsidiary's role as a three-dimensional construct, consisting of a subsidiary's tasks, its value chain activities and its respective geographical scope. Drawing on a sample of 99 subsidiaries from the Czech Republic, Hungary, and Poland, we find that a subsidiary's host country, its tasks and its mode of market entry influence the development of its role. We find no evidence for the influence of subsidiary's mode of ownership. Especially, "geographical market proximity seeking"-subsidiaries seem to follow a different path of development than subsidiaries where this task is of minor importance as they tend to perform a smaller number of value chain activities and tend to expand these value chain activities with regard to their geographical scope more incrementally. [ABSTRACT FROM AUTHOR]