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Little progress has been made in translating the increased awareness of neglected and underutilized crops into a viable tool for advancing not just sustainable development in rural areas but also sustainable agricultural and secured food systems. This is caused, in part, by a lack of understanding the importance of several underutilized crops that are currently in cultivation. Among underutilized crops, grasspea (Lathyrus sativus) is an orphan legume crop with great agronomic potential due to its suitability for a variety of sustainable food and feed production systems throughout the world's semi-arid and arid regions and its high protein content. The current study presents a SWOT (strengths, weaknesses, opportunities, and threats) analysis to unravel the following: What are the strengths and weaknesses of Lathyrus spp. cultivation, what factors are opportunities or initiatives that encourage the adoption of the crop by growers, and what factors are disincentives or threats that prevent its adoption? What strategies could help expand cultivation? We use data from a questionnaire survey of farmers in Central Greece (Thessaly) to examine their attitudes and perceptions with regards to the above questions. The outcome of this study strongly suggests that farmers are willing to adopt the new Lathyrus spp. cultivation if they are assisted via contractualization, training, and new financial tools. [ABSTRACT FROM AUTHOR]