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In Germany, the efficiency of cultural diplomacy is ensured by the "separation of powers" approach: The Ministry of Foreign Affairs, as the official lead agency for foreign policy, holds the decision-making power, while leaving the concrete implementation to cultural intermediaries. This paper aims to explore Germany's cultural diplomacy strategies in China by analyzing the content of the public account operated by one of its main institutions in China, the German Cultural Center Beijing - Goethe-Institute. It combines qualitative and quantitative research methods and integrates the disciplinary perspectives of linguistics and intercultural communication. Our findings suggest that the Germany's cultural diplomacy strategies are characterized by preference, pluralism, interaction and individualism. These findings can also provide an optimizing path for China's own cultural institutions. [ABSTRACT FROM AUTHOR]

This chapter looks at English School (ES) theory as a way of understanding China and its rise. It focuses both on where ES theory fits well enough with China to provide an interesting perspective, and on where ‘Chinese characteristics’ put China outside the standard ES framing and raise theoretical challenges to it. The first section briefly reviews the ES literature on China. The second section places China within the normative structure of contemporary global international society by looking at how China relates to the primary institutions that define that society. The third section explores two challenges that ‘Chinese characteristics’ pose for how the ES thinks about international society: hierarchy and ‘face’. The Conclusions assess the strengths and weaknesses of ES theory in relation to understanding the rise of China. [ABSTRACT FROM AUTHOR]

Abstract: This study analyzes the situation of enterprise knowledge management in China based on the survey and data in terms of knowledge management recognition, knowledge management stages, knowledge management applications, integration of knowledge, motivation and effect of knowledge management, and finds that the enterprise knowledge management in China is still at the initial stage, therefore it is significant to establish a general knowledge management model for China’s enterprises. This study develops a framework of general knowledge management model from the perspective of organizational competitive advantages, and further discusses the application of enterprise knowledge management model through the case of Landray. [Copyright &y& Elsevier]

This article reports on an interview study investigating the experiences of academic acculturation (a process of mutual influence and enrichment with regard to academic practice) of a group of Chinese academic staff in two research-intensive UK universities. Following a systematic content-based analysis, three major themes emerged as salient, namely: (1) different perceptions of academic practice in the UK and China, (2) the importance of disciplinary identity, and (3) the role of English and original cultural affiliations in the process of academic acculturation. The study shows that, while these academic staff took active initiatives to orient themselves towards UK academic culture, they did not perceive that culture to have changed much through their acculturation. The study also reveals that the cultural affiliation of the academic staff, perceived norms in the new academic culture, and relative proficiency in English language all have an impact on the process of academic acculturation. [ABSTRACT FROM AUTHOR]

• Metaphorical conceptualisations relating to corruption in CE are examined. • The identified conceptualisations are closely associated with cultural schemas. • Cultural Linguistics provides an effective theoretical-analytical framework. • CE has its own distinctiveness in lexical, conceptual and cultural aspects. • A diagram is provided to understand cultural conceptualisations of corruption in CE. This paper examines the metaphorical conceptualisations relating to corruption in China English and explores the role of culture in shaping these conceptualisations, from the perspective of Cultural Linguistics. Following a corpus-assisted cultural and discursive approach to the data of China media English between 2013 and 2018, this study finds 15 instantiations of metaphorical conceptualisations, which are subsumed under three higher-level conceptual metaphors: CORRUPTION AS HARMS TO HUMAN LIFE, ANTI-CORRUPTION AS SECURING HUMAN SURVIVAL and THE RULING PARTY AS A BENEVOLENT AND EXEMPLARY PERSON ELIMINATING THESE HARMS. These metaphorical constructions appear to be closely associated with cultural schemas CORRUPTION IS DEVIATION FROM VIRTUE, VIRTUE IS THE ESSENCE OF HUMAN LIFE and RULERS SHALL BE VIRTUE EXEMPLARS AND EXERCISE BENEVOLENT GOVERNANCE, which derive from Confucian teachings and dominant ideologies of modern China. Several cultural image schemas are also encoded in this study's data and have provided context for the metaphorical conceptualisations of corruption. The above cultural constructs mark the uniqueness of China English in lexical, conceptual and cultural aspects. They also serve the ideological purpose of building a positive image for the ruling party. This paper calls for more awareness and exploration of the cultural conceptualisations present in China English. [ABSTRACT FROM AUTHOR]