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The traditional Chinese medicine(TCM) book is an indispensable carrier for the implementation of the strategy for invigorating China through science and education. Developing high-quality TCM book publishing industry plays a very important role in training TCM talents, improving the quality of TCM education, and enhancing the confidence in the traditional culture. This paper reviewed the historical process of the TCM book publishing industry from its beginning to the present, and proposed nine problems for promoting the high-quality development of TCM book publishing in the current environment, aiming at the pain points and difficulties existing in the current development of the publishing industry. It fundamentally points out the development direction and coping strategies of the future TCM book publishing, and promotes the high-quality development of the benign, orderly and sustainable publishing. [ABSTRACT FROM AUTHOR]

Based on the China governmental statistical data of the book publishing which are collected according to the authors, this report describes the change of the number of titles and the amount of printed copies of books (including new-edition books, reprinted books, permitted-to-print books, and children's books) published in 2018, outlines the average prices of several types of books, analyzes the bibliography of the general books with one million and more annual printed copies, reviews the performance of the book publishing at the levels of industry, groups, and listed companies respectively, concludes that 2018 is the year continuing the changes which began in 2017, meanwhile with several noteworthy differences from the previous years. [ABSTRACT FROM AUTHOR]

This paper provides an overview of the e-book publishing industry in China and its changing business models. As the conventional publishing industry has continued to contract, digitization is becoming increasingly popular. Although China is an influential developing country undergoing rapid change, a dearth of research on its digital publishing industry exists at the present time. This article therefore explores two main research questions: (1) What are the recent trends and business models of digital publishing in China? (2) How might we evaluate the effectiveness and efficiency of such business models? To this end, multiple case studies are employed, as is the paradigm of structure-conduct-performance (SCP). It is proposed that Content plus App and Content plus Device are the basic business models for Chinese digital content producers and distributors. [ABSTRACT FROM AUTHOR]