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The article reports on the censorship program implemented by State Administration of Radio, Film and Television (SARFT) for primetime television programs in Beijing, China. The censorship program will restrict the primetime dramas and limit satellite stations that air shows which paint positive light in the country. This will make sound environment and condition for television series production to ensure quality and follows proper etiquette.

The article reports that bids for primetime advertising spots on the China Central Television network for 2007 have risen to 6.79 billion yuan. Driven largely by a 25% jump in bids from foreign brands and excitement around new advertisement products related to the 2008 Summer Olympics in Beijing, China, the network's annual primetime advertising auction drew bids of nearly 1 billion yuan more than the 5.86 billion yuan bid for 2006 prime time advertisements.

The article offers advice on watching the Olympics on television. Several of the most popular sports, including swimming and gymnastics, will have morning finals and will air live during prime time. Several veteran athletes are poised to make history at the games, including gymnast Paul Hamm. One of the biggest themes of the 2008 summer games will be the competition between China and the U.S. The biggest name in China is Liu Xiang, who won the gold in the 110-meter hurdles in 2004 and is the reigning world champion.