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Your search keyword '"REBRANDING (Marketing)"' showing total 7 results
Start Over Descriptor "REBRANDING (Marketing)" Region china
7 results on '"REBRANDING (Marketing)"'

1. Matrix Partners' India arm to rebrand as Z47, China arm to be known as MPC.

Subjects
REBRANDING (Marketing), DIGITAL technology, VENTURE capital companies
Abstract

Matrix Partners, a venture capital firm based in the United States, has announced that its India arm will be rebranded as Z47, while its China arm will be known as MPC. The decision to rebrand is aimed at clarifying the local approach of the funds in their respective countries. The new names are inspired by India's goal of becoming a developed country by 2047 and reflect the firm's focus on competing locally. The operations of the existing funds and the firm's strategy will remain unchanged. [Extracted from the article]

Published
2024

2. Simple rebrand turns HGC into HGC Global Communications.

Author

Burkitt-Gray, Alan

Subjects
TELECOMMUNICATION, REBRANDING (Marketing)
Abstract

The fixed-line and international telecoms operation sold by CK Hutchison earlier this year has rebranded - by making just a slight modification to its name. [ABSTRACT FROM AUTHOR]

Published
2018

3. Wharf T&T changes its name to WTT.

Author

Bannerman, Natalie

Subjects
ORGANIZATIONAL name changes, TECHNOLOGICAL innovations, BUSINESS planning, REBRANDING (Marketing)
Abstract

Wharf T&T Limited today announced its new name of WTT HK Limited (WTT) with immediate effect. [ABSTRACT FROM AUTHOR]

Published
2017

4. INDUSTRY UPDATE.

Subjects
*ENGINEERING, *GRAPHENE, *SEMICONDUCTOR industry, *ELECTRONIC circuits, *REBRANDING (Marketing), *MERGERS & acquisitions
Abstract

The article offers engineering industry news briefs as of March 2018. China-based Naura Microelectronics Equipment Co. Ltd. has acquired semiconductor company Akrion Systems LLC. Engineers at the U.S. Department of Energy's Ames Laboratory have developed a graphene printing technology that can produce electronic circuits that are low cost, flexible, and highly conductive. Peregrine Semiconductor has changed its name to pSemi.

Published
2018

6. Juvenile & Children's Publishing House.

Subjects
*PUBLISHING, *CHILDREN'S books, *BUSINESS success, *REBRANDING (Marketing), *BRAND awareness, *ILLUSTRATED children's books
Abstract

The article discusses Juvenile & Children's Publishing House (JCPH), a part of Shanghai Century Publishing in China, including its success story and steps taken for its brand promotion and awareness. it talks about its long-running bestsellers "100000 Whys" and endorses views of Zhou Qing, editor-in-chief of JCPH regarding successful branding and rebranding of Juvenile Science magazine and 100,000 Whys Museum in Shanghai. it also mentions Picture book segment in JCPH for preschool education.

Published
2017

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