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The article focuses on the online video streaming firm Netflix and its international growth. Topics discussed include the company’s expansion to 190 countries, its subscriber growth target in the U.S., and the possibilities for an eventual expansion into the Chinese market. The article also discusses the price gains and volatility of Netflix’s stock during 2015 and 2016.

The article reports on the plan of Publicis Groupe SA and Interpublic Group of Cos. to launch digital advertisement buying units in China.

The article announces the joint venture called CR-Nielsen which involves Nielsen Online and Beijing-based Web site rankings publisher ChinaRank to track Internet usage in China. The Chinese government has appointed the Nielsen Co. unit to provide standard Internet data including Internet traffic and advertising-spending on the Chinese market. Several information regarding the rankings of various Chinese Web sites as published by Nielsen are listed.

The article focuses on the decision of National Broadcasting Co. (NBC) to limit the amount of footage of the 2008 Olympics on its Web site. According to estimates from eMarketer Inc., NBCOlympics.com will generate just $5.75 million in video-advertising revenue from the Olympics. It cites the failure of the network to distribute its videos widely on other sites which, in the author's opinion, would have boosted its audience. The research firm also estimated that the network charged on average $50 per thousand advertising impressions.