1. The effect of self-determined motivation on household energy consumption behaviour in a metropolitan area in southern China.
- Author
-
Cheung, Lewis, Chow, Alice, Fok, Lincoln, Yu, Kar-Ming, and Chou, Kee-Lee
- Subjects
- *
ENERGY consumption , *CITIES & towns , *CLIMATE change mitigation , *CLIMATE change , *CITIES & towns & the environment - Abstract
Promoting pro-environmental behaviour among individuals could help to mitigate climate change. In this research, we tested the effect of self-determined motivation on pro-environmental behaviours related to household energy consumption. A questionnaire survey was conducted in Hong Kong ( n = 1004) to examine the importance of self-determined motivation on pro-environmental behaviours that promote climate change mitigation. Our results indicated that incorporating self-determined motivation into a model of goal-directed behaviour (MGB) improved its predictive power and that both the intrinsic and extrinsic motivations of an individual were important predictors of pro-environmental energy consumption behaviour. The empirical results suggest measures that can be used by the government to motivate residents' pro-environmental energy consumption behaviours and to achieve the goal of reducing greenhouse gas emissions for a metropolitan area in southern China. [ABSTRACT FROM AUTHOR]
- Published
- 2017
- Full Text
- View/download PDF