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The article analyzes the effect of the decision of Russell Straub, founder and CEO of LoanBright, an Evergreen, Colorado-based company which generates sales leads for mortgage lenders and brokers, and his management team to take the company downmarket. LoanBright is said to have grown too fast for its own good, losing money for nine consecutive months which forced the company to lay off employees. In February 2007, LoanBright had its first profitable month in two years.

The article presents an update on Cornice Inc., a technology company in Colorado, as of October 2006. When Apple Computer Inc. refused to budge on its exclusivity demands regarding Cornice's hard drives, CEO Kevin Magenis, who was reluctant to stop working with two other makers of MP3 players, passed on the offer. According to the CEO, the decision to stick with cellular telephones worked exceptionally in their favor. Cornice now supplies hard drives used in Samsung smart telephones.