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The subject of this paper is fully electrified passenger cars that drive only on electric power without the additional possibility of driving on gasoline or diesel. This group of cars has the greatest possible impact on reduced exhaust pollution, which is especially important for cities. At the same time, this group of electrified passenger cars has the biggest barriers to use due to limited battery range and the need for long-term charging. Previous research has been conducted mostly in highly developed countries, while the research in Central and Eastern European countries is still rare. The paper aims to present the preliminary research results to investigate the impact of the perceived electrified car utility, perceived ease of use, personal innovativeness, and the demographic variables for buying the electrified passenger car. For that purpose, the pilot research has been conducted on a sample of respondents in Croatia. The data has been analyzed with descriptive statistics and factor analysis. The relationship between the possible determinants of buying the electrified passenger car has been investigated using regression analysis. [ABSTRACT FROM AUTHOR]