Known as one of the most thought-provoking populations of the Balkans, the Morlachs, their origin, and their name have stirred the interest of researchers. The purpose of this study is to focus on the meaning of the term 'Morlach' as it emerges from the various sources which have been identified over time and, also, to highlight how such sources can impact our memory. The objective is to provide insight on the evolution of an ethnonym (or identifier) and on its flexibility in a context of political, economic and social changes, in Dalmatia. Thus, this study calls for a more increased focus on a pivotal aspect of the process of "historical recovery" of the Morlach communities in Dalmatia, more particularly, on the issues related to their designation. [ABSTRACT FROM AUTHOR]