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In May-June 2012, the Po Valley (Northern Italy) was struck by an earthquake sequence whose strongest event occurred on 20 May (Mw 5.9). The intensity values (Imax 7-8 EMS98) assessed through macroseismic field surveys seemed inappropriate to describe the whole range of effects observed, especially those to monumental heritage, which suffered very heavy damage and destruction. The observed intensities in fact were significantly lower than those we could have expected after a Mw 5.9 event for Italy. As magnitude-intensity regressions are mainly based on historical earthquake data, we handle this issue going back in time and debating the following hypotheses: (a) the 2012 Emilia earthquake sequence shows lower intensity values than expected because the affected urban context is more heterogeneous and much less vulnerable than that in the past; (b) some historical earthquakes, especially those that occurred centuries ago and are provided with little information, could show a tendency to be overestimated in intensity, and consequently in magnitude. In order to give consistency to such hypotheses, we have introduced, as a test, a dual historical reading of the 2012 Emilia earthquake sequence as if it had occurred in the past: the first reading refers to a period prior to the introduction of concrete in buildings assessing the intensity on traditional masonry buildings only. A further historical reading, assessed by using information on monumental buildings only, was performed, and it can be roughly referred to the XVI-XVII centuries. In both cases, intensity values tend to grow significantly. The results could have a relevant impact when considered for seismic hazard assessments if confirmed on a large scale. [ABSTRACT FROM AUTHOR]