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The article reports on the impact of the decision of software company Microsoft to cut prices on video game consoles on the company's sales. It states that the price cuts helped double Xbox 360 sales in the U.S., Europe and Japan. The console cuts made the reduced price $200 Arcade version of the Xbox 360 the cheapest next-generation box on the market. While the cuts helped increase sales, so did the release of anticipated Xbox 360 exclusive titles such as Tales of Vesperia and Infinite Undiscovery.

This article reports on the improved sales performance of Microsoft's Xbox 360 consoles in the European market since implementing a price cut strategy. According to Chart-Track, Xbox 360 sold 32 percent more consoles since the price cut while Sony's PlayStation 3 experienced an eight percent drop in sales. Microsoft claims it has sold more than six million units in the European market. The company also experienced an increase in console sales in Japan following a price cut.

This article announces the plan of Microsoft to implement another Xbox 360 price cut in the European market following price reductions in the U.S. and Japan. On September 19, 2008, the Arcade model will be priced at $250 while the 60 gigabyte (GB) Pro will drop to $337. According to Microsoft, its price cutting measures are aimed at boosting sales in regions.