1. Patterns of web linking to heterogeneous groups of companies: The case of stock exchange indexes.
- Author
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Romero-Frías, Esteban and Vaughan, Liwen
- Subjects
- *
WEB development industry , *COMPETITIVE advantage in business , *DATA analysis , *BUSINESS success , *STOCK exchanges , *WEB development , *WEBSITE usability , *WORLD Wide Web - Abstract
Purpose - The paper seeks to extend co-link analysis to web sites of heterogeneous companies belonging to different industries and countries, and to cluster companies by industries and compare results from different countries. Design/methodology/approach - Web sites of 255 companies that belong to five stock exchange indexes were included in the study. Data on co-links pointing to these web sites were gathered using Yahoo!. Co-link data were analyzed using multidimensional scaling (MDS) to generate MDS maps that would position companies based on their co-link counts. Findings - Comparisons of results across different countries and economies showed the following overall pattern: companies whose businesses are information-based tend to form well-defined clusters, while companies operating on a more traditional business model tend not to form clear groups. A comparison between the EU zone and the USA suggests that the EU economy is not well integrated yet. Practical implications - The findings from the study suggest the possibility of using co-link analysis to distinguish information-based industries from traditional industries. Originality/value - The paper extends co-link analysis from a single industry to heterogeneous industries with global and complex business phenomena. [ABSTRACT FROM AUTHOR]
- Published
- 2010
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