1. Modelling university image: The teaching staff viewpoint
- Author
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Luque-Martínez, Teodoro and Del Barrio-García, Salvador
- Subjects
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IMAGE , *UNIVERSITIES & colleges , *HIGHER education , *STRATEGIC planning , *COMMUNICATION methodology - Abstract
Abstract: This study proposes a methodology for identification of the main dimensions determining university image and understanding the relative weight of each of these dimensions. This is important for university governance in order to improve the service provided and to develop and maintain a distinctive position giving a competitive advantage. The conclusions and implications deriving from these results suggest actions designed to improve the image of the university. [Copyright &y& Elsevier]
- Published
- 2009
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