This paper examines the cultural differences between a small eastern Indonesia community and Western tourists. It builds on the work of Reisinger and Turner (1997, 2003) and Fitzgerald (1998) who have examined the generalized cultural differences between Indonesian tourists and Australian hosts. The study is based on research over a period of more than ten years (1989-2000) in the Ngadha regency of Flores. Participant observation, interviews, and focus groups were used to investigate the villagers governmentsç guides' and tourists' values, attitudes, perceptions, and priorities in relation to tourism. The paper provides a detailed case study of visitor and local community perceptions and values in relation to tourism, and how the differences in cultural backgrounds lead to misunderstandings and friction. Beyond the value differences identified by Reisinger and Turner (1997) in relation to time, dress, conflict avoidance, greetings, expression of emotions and authority, the research revealed differences in perceptions of crowds and events. Many tourists transgress the local cultural norms (adat) that the villagers believe disturbs the universal order, upsets the ancestors, and has the potential to produce undesirable results. [ABSTRACT FROM AUTHOR]