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The article discusses the adverse industrial effects of the cold wave which hit Florida in 1958. It says that the cold weather resulted to the destruction of an estimated 70% of Dade County farm's midwinter vegetable crop which also led to crop price rises. It tells that due to malnutrition and soggy pastures, several cattle died and cattlemen feared that deaths could reach 270,000. It adds that several hotels reported 20% to 30% business decline despite their steam heat offerings.

The article focuses on the routine of arctic air mass which hits the vegetable-growing areas in Florida. It states that a substantial percentage of mature plants were destroyed by the freezing temperature although a portion of the crops could have been saved by crop protection schemes. It notes that the freeze damage and uneven growth in desert leafy crops could lead to high prices of fresh market vegetables.