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The author argues that the U.S. Republican Party needs to apply the electioneering-related lessons that it learned from Republican candidate David Jolly's election victory in Florida in 2014 to other congressional races, focusing on opposition to the U.S. Patient Protection and Affordable Care Act.

The article discusses Republican presidential candidate Mitt Romney's strong performance during the early caucuses and primaries of the 2012 presidential election campaign, and urges him to to rebut criticisms of his earlier career at private-equity firm Bain Capital as he campaigns for the Florida primary.

The author offers his opinions on the new political rules for winning the U.S. presidential nomination, in light of the January 2008 primary election in Florida, as well as the old rules that have been ratified. The new rules include the lessened importance of television advertisements and the use of technology to raise funds quickly. He points out that the failure of Republican presidential nominee Mike Huckabee beyond Iowa is a reminder that old rules are still in force, such as the need to increase the candidate's appeal.