As a result of the booming oil economy in Alberta, other parts of Canada are experiencing population losses to the province. In Alberta, the financial rewards of working in the oil industry outweigh the negative aspects of the often dangerous jobs. One striking result of this internal migration is the presence of Newfoundlanders in Fort McMurray, Alberta, a town at the edge of the oil sands development. A lack of economic opportunities in Newfoundland makes Fort McMurray an attractive destination, and Newfoundlanders now make up approximately 30 percent of the city's population. The large percentage of one particular culture group in Fort McMurray has influenced many realms of the city's culture, including radio broadcasting, television, and print media. This article uses theories involving the importance of social capital, as established by Bourdieu, Coleman, and Putnam, to explore the role that these media play in establishing and maintaining social networks and social capital between Newfoundland migrants to Fort McMurray and those who remain on the island. For this research, social capital is defined as the value of being able to mobilize and maintain effective social networks so as to gain access to resources. Data were collected over two summers of fieldwork in Fort McMurray and four summers of fieldwork in Newfoundland. Using statistics from the Canadian Census and testimonials from Newfoundlanders, this article indicates that radio, television, and print media are important media through which social capital is accumulated and social networks are created. [ABSTRACT FROM PUBLISHER]