1. THE YEAR OF REINVENTION.
- Author
-
Hampp, Andrew, Brandle, Lars, and Hau, Louis
- Subjects
- *
MUSIC industry , *TRADE shows , *BRAND name products , *MARKETING , *CONFERENCES & conventions ,MIDEM (Cannes, France) - Abstract
The article discusses the music industry trade show MIDEM, held in Cannes, France. The show's attendance was greater than in previous years. It focused on forging relationships with brand name products, which provide a good deal of funding for the music industry. Industry executive Seymour Stein was honored at a breakfast thrown by the present journal. Marketing strategies were also discussed. A number of photographs taken at the show are presented.
- Published
- 2012