Search

Your search keyword '"Ives, Nat"' showing total 3 results
Start Over Author "Ives, Nat" Region france
3 results on '"Ives, Nat"'

1. TO EUROPE AND BACK.

Author

Ives, Nat

Subjects
*FESTIVALS, *BREXIT Referendum, 2016, *ADVERTISING
Abstract

An introduction to the journal is presented in which the author discusses a report about the Cannes Lions International Festival of Creativity, the vote for the British exit (Brexit) while the British advertising industry campaigned for Remain and the Datacenter 2016 report on the annual list of 200 Leading National Advertisers (LNA).

Published
2016

2. Advertising.

Author

Ives, Nat

Subjects
*ADVERTISING campaigns, *INVESTORS, *ADVERTISING, FRENCH politics & government, UNITED States politics & government
Abstract

Reports on the advertising campaign of the government to encourage American investors to do more business in France. Tensions between the French and American governments over the war in Iraq; Format of the advertisement; Attractiveness of Europe as a market and for business.

Published
2004

3. Advertising.

Author

Ives, Nat

Subjects
*MARKETING, *MASS media, *ADVERTISING, *ADVERTISING agencies
Abstract

Focuses on the Euro RSCG 4D, a marketing services network announced by French advertising conglomerate Havas. Simplification of business by linking agencies and services outside traditional advertising; Question of whether clients will adopt the Euro RSCG 4D; Impact on the changes in the leadership in Euro RSCG Worldwide on the formation of the new network.

Published
2004

Catalog

Books, media, physical & digital resources
See catalog results