1. Struggling for lift.
- Author
-
Perry, Dominic
- Subjects
HELICOPTERS ,ECONOMIC conditions in China ,AEROSPACE industries ,INTERNATIONAL trade ,PRICES - Abstract
The article focuses on the importance of new product development and market recovery in rotorcraft manufacturer Airbus Helicopters' recovery after it saw a drop in orders and deliveries between 2013 and 2014. Topics discussed include influence of weak demand coming from China in the state of the firm's orders and deliveries, the development of its first VIP variant expected to be delivered in 2016 and opportunities seen by the rotorcraft maker amid the downturn.
- Published
- 2015