My dissertation investigates the twentieth and twenty-first century reader's relationship to poetic text as it is altered through daily exposure to technology in the rise of the information age, as seen in the works of Francis Ponge, Pierre Alferi and Veronique Vassiliou. My project also examines historical documents--radio and television emissions, interviews, correspondence, and war documents--as well as advertisements, films, videos, and visual art from popular culture. Poetry, no matter how it is produced, is read by the same person who reads emails, sends text messages, watches MTV videos and plays video games: all of these new forms of communication, and their cultural connotations, are implicitly understood. I argue that technology gives rise to innovative readings of poetry. In each chapter, I theorize that Ponge, Alferi, and Vassiliou apply the reader's proficiency with ever-changing technology to the conventional poetry book. Chapter One establishes that in Ponge's "L'Appareil du telephone" (1939), "La Radio" (1944), and "La Pompe lyrique" (1941), the usage of technology in everyday life during World War II creates new communication and reading practices. The role technology plays in Ponge's early works foreshadows his post-war preoccupation with the shifting function of poetry. In Chapter Two, Ponge investigates the reading process as well as the rhetorical structure and theoretical apparatus at used in the advertisement "Texte sur l'electricite" (1955), fax "With and to Henri Maldiney cheer up!" (1973), and inauguration discourse "L'Ecrit Beaubourg" (1977). In Chapter Three, twenty-first century poets deal with these structural and formal concerns within the confines of the poetry volume: Alferi applies techniques of editing digital material to conventional poetic form in "Sonnet" (2004) and "Intime" (2004) and Vassiliou replaces the poem with compositional structure derived from high-technology in her poetry kit "Le Coefficient d'echec" (2001), "N.O., le detournement" (2003), and "Le + et le-de la gravite" (2006). My project suggests that the reader's fluency with technology is central to Ponge's "objeu," Alferi's text, and also Vassiliou's kits, and by doing so, interprets Ponge's corpus in terms of contemporary poetics and engages with current studies on mass media poetry. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]