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The article discusses Peugeot, from logo to icon, which includes the French car manufacturer changes its coat of arms for the eleventh time, but this time it would be to last and the challenge is to reflect its move up in market. Mathieu Riou-Chapman, artistic director of the Peugeot brand, not with the back of the spoon for talk about the new coat of brand.

The article offers information on the work profile of advertising agency Fnac Darty SA. Topics discussed include transparency in its business, its branding on television and internet, technological innovation in the agency, digital entertainment in France, its relationship with customers and its specialization in media distribution.

The article offers information on the work profile of Thierry Métroz, director of design of DS Automobiles. Topics discussed include company's expansion in automotive luxury sector of France, auto designing in France, importance of talent management in business enterprises and product designing in France.

The article focuses on the recruitment of advertising agency Josiane by French political party Parti communiste français (PCF). Topics discussed include its location at the Rue des Nanettes in Paris, France, relationship between advertising and politics, how it improved visual identity of the party and communism in political parties.

The article presents information on countryside tourism development by Gites de France in France. Topics discussed include the business planning of Gites a brand of homestays accommodation in France and Europe; Gites' media communication operation in France; and its advertising campaign aided by the agency Change.

The article reports on the performance of France at the 2019 Cannes Lions International Festival of Creativity that was held in Cannes, France from June 17-21, 2019 achieving a worse result than 2018.