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Despite the many public programs supporting pesticides reduction, the pesticides use in France is still increasing. Should we then consider that nothing changes? This article highlights how people working in research organizations, extension services or agricultural and rural development are involved in intermediation activities to support the reduction of pesticides use. Through these intermediation activities, they aim to hold together their engagement for change with their professional task and a diversity of individual or collective strategies deployed as answers to government demand to reduce pesticides use. In order to reveal these almost invisible activities, we elaborated an observatory to analyze the activities of thirteen actors supporting change, the meaning of their action according to themselves and their context of action. From the material produced, we differentiate three types of involvement in supporting pesticide reduction, in which the elaboration of legitimacy of intermediation activities differs. Our analysis of the resources used in intermediation activities show how they rely on the ability to navigate between a diversity of technical solutions and models to support the change as the pesticide issue concerns a diversity of stakeholders. Finally, our study contributes to widen the vision of activities supporting change in the agricultural sector and raises the question of training to intermediation activities, which continue and extend public policy programs and extension activities. [ABSTRACT FROM AUTHOR]