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According to the 2019 Intergovernmental Panel on Climate Change (IPCC) report, putting in place policies that support sustainable development is imperative. The carbon neutrality concept introduced in 2002 is an efficient way to manage the risks and reduce the vulnerabilities in the land and the food system. Given the pivotal role of sustainability for todays' consumers, the low risk and high rewards of carbon neutral production could help businesses transform their entire sector. This article is among the first to show that the carbon neutrality principle offers advantages that far outweigh the costs of maintaining the status quo. The case study of a cognac producer in France suggests that prioritizing sustainable development by reducing emissions could be a beneficial solution, particularly in the high energy spirits industry. Specifically, implementing the three stages (and substages) of the carbon neutral methodology to calculate carbon footprint, this study provides evidence that distilling 1 hL of pure alcohol produces 0.9 tons of CO 2 emissions. Proposing actions to reduce emissions by 10%, and calculating the offset costs to evaluate the remaining emissions, the study also offers a practical implementation approach and discusses several potential legislative scenarios that might accelerate the transition to carbon neutral production output. • Carbon neutral production can positively transform the high energy spirits sector. • A first empirical examination of a distillery under the CarbonNeutral Protocol. • Reducing emissions is key: 248 tons of CO 2 e to distil 270 hL of pure alcohol. • Reducing the weight of bottles from 710 to 640 g cuts emissions by 10%. • Low risk and high reward of Carbon Neutral production far outweigh the costs. [ABSTRACT FROM AUTHOR]