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The demand for traditional medicinal plants and products in South Africa has created an extensive cross-border industry involving thousands of harvesters and traders. The market values of individual taxa vary considerably. Pricing structures fluctuate between markets and over time as the cost of harvesting species varies depending on a gatherer's access to the resources and the proximity of markets to the harvesting sites. This paper estimates trade values, describes the prices paid for 22 plant resources, investigates pricing structures relative to the mass/volume sold and the factors that influence the market price for plants. There is an inverse and disproportionate relationship between the price per kilogram (R/kg) and mass of the product sold. The smaller the quantity sold, the higher the R/kg sale values are relative to sales of larger quantities. This relationship is evident in different plant part types (e.g. bark and bulbs), species and markets (shops and street markets). Given the high mass sold relative to the price, bulbs, like bark, have the lowest R/kg values compared to other products like roots, fruits and leaves. The prices paid for heavier/denser species is thus disproportionate to the mass sold. If the relative values are used as an indicator of plant vulnerability (assuming high values indicate greater vulnerability), then bias is created in favour of 'lighter' and less dense plant parts typically sold in small quantities because of the nature of the plant part and the manner in which it is marketed and required by customers. [ABSTRACT FROM AUTHOR]