The article profiles German auto parts maker, Continental, and its chief executive Manfred Wennemer. It compares the company to Delphi and its biggest customer, General Motors, which are making efforts to avoid financial ruin. Continental is experiencing problems in the United States as well, laying off a quarter of the 1,200 workers at its tire factory in Charlotte, North Carolina and demanding concessions in benefits. Mr. Wennemer predicts that it will continue losing money in the U.S. due to a cost burden. However, Continental is doing well in general, partly due to its focus on costs which has transformed it into a star of German industry. Mr. Wennemer emphasizes the fact that prices must be reduced for customers by 3 to 5 percent per year.