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30 results on '"generation z"'

1. WORK VALUES AND ATTITUDES TOWARD THE TECHNOLOGY OF GENERATION Z IN BRAZIL AND GERMANY.

Author

Münz, Celine and Cunha de Mascena, Keysa Manuela

Subjects
*ATTITUDES toward technology, *ATTITUDES toward work, *GENERATION Z, *BUSINESS literature, *WORK values
Abstract

Objective: The aim of this study was to analyze the differences related to work values and attitudes toward the technology of Generation Z in Brazil and Germany. Method: The proposed hypotheses were tested in a survey of 122 Brazilian and German participants. The data were analyzed using t-test and logistic regression models. Main Results: The results present differences between Brazilian and German Generation Z, challenging the literature that analyzes Generation Z as a global generation and reinforcing cultural differences between nationalities. The Brazilian sample presents more instrumental and prestige work values and is more positive and less negative regarding technology than the German sample. Relevance/Originality: The paper’s contribution provides evidence of Generation Z’s differences according to nationalities relevant to shaping their relationship with work and technology. The analysis of both constructs is interesting nowadays because of their interrelationship and the current changes in global work boundaries. Theoretical/Methodological Contributions: The literature predominantly presents that Generation Z is a global generation. Comparing participants from two countries with different levels of development provides an insight into their differences regarding work values and attitudes, which can be valuable for business management literature. Practical/Social Contributions: Recommendations for businesses are provided to improve attraction and retention strategies to tackle the shortage of skilled workers. This implies management strategies for firms with multicultural teams. [ABSTRACT FROM AUTHOR]

Published
2024
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2. Work-Life Balance and Mental Health Outcomes for Generation Z in Germany.

Author

Adedeji, Adekunle, Langel, Carlotta, Feick, Amelie, Borges Greibaum, Martha-Sofia, Rahimi, Maryam, and Hanft-Robert, Saskia

Subjects
*MENTAL depression risk factors, *EVALUATION of medical care, *RESEARCH, *INTERGENERATIONAL relations, *CROSS-sectional method, *MENTAL health, *WORK-life balance, *REGRESSION analysis, *DESCRIPTIVE statistics, *ANXIETY, *PSYCHOLOGICAL stress
Abstract

Especially in young and middle adulthood, the integration of working and private life can be challenging. The current study showed a significant association between anxiety, stress, depressive symptoms and WLB in a sample of Generation Z. Thus, WLB can be considered a significant factor in mental health among Generation Z. Objective: Mental health can be negatively affected if work and private life demands are not balanced. This study proposes exploring work-life balance (WLB) as a predictor of Generation Z's mental health outcomes. Methods: A cross-sectional online study was conducted to collect data on mental health outcomes and WLB from a sample of Generation Z (N = 134). Three regression models were calculated to examine the predictive effect of WLB on stress, anxiety, and depressive symptoms. Results: The results show a strong statistically significant association between all three mental health outcomes. The regression model suggests work-life balance as a predictor of stress (β =.−0.404 P = 0.001, R2 = 0.16) and anxiety (β =.−256 P = 0.001, R2 = 0.06). Conclusion: WLB must be considered a significant factor in mental health problems among Generation Z. [ABSTRACT FROM AUTHOR]

Published
2023
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3. Marketing für Berater: Neukunden nicht in Sicht? Bei Ihren Mitbewerbern werden Sie fündig!

Author

Kuntz, Bernhard

Subjects
MARKETING consultants, ARTIFICIAL intelligence, TARGET marketing, CONSUMERS, GENERATION Z
Abstract

Copyright of Die Mediation is the property of Steinbeis-Stiftung fur Wirtschaftsforderung (StW) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

4. Perceived gendered expectations: a challenge for Generation Z women.

Author

Gales, Alina

Subjects
*GENERATION Z, *GENDER stereotypes, *STEREOTYPES, *GENDER inequality, *SOCIAL media, *SEXUAL objectification, *DIGITIZATION, *AGE groups
Abstract

This study analyzes Generation Z women's perceptions of gendered stereotypes about STEM and through social media. Generation Z is currently an age group still in school or on the verge of deciding for a career path, where STEM subjects are an option. Moreover, they are the most digitally active cohort, extensively engaging with social media. Several corporate as well as feminist technoscience studies attribute a possible influence of digitization on gender equality. Qualitative interviews with women living in Germany born between 1995 and 2001 show the prevalence of gendered stereotypes about interest in STEM, which holds women back from deciding for a STEM career path. In addition, idealized images of female beauty on social media exert pressure on women within Generation Z. Such gendered expectations create challenges for Generation Z women in their everyday lives and career tracks. [ABSTRACT FROM AUTHOR]

Published
2023
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5. Recherche der historischen Verbreitung von Coenagrion scitulum in Nordwestdeutschland (Odonata: Coenagrionidae).

Author

Lieckweg, Ariane, Hesse, Volker, Mau-Hansen, Christina, and Lüers, Eva

Subjects
COENAGRIONIDAE, GENERATION Z, ODONATOLOGY, POPULATION biology, ENTOMOLOGY, COMPARATIVE studies, FEMALES, MALES, COLLECTIONS
Abstract

Copyright of Libellula is the property of Gesellschaft Deutschsprachiger Odonatologen e.V. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023

6. ATTRACTING MEMBERS OF GENERATION Z TO COMPANIES VIA SOCIAL MEDIA RECRUITING IN GERMANY.

Author

Wübbelt, Anna and Tirrel, Henning

Subjects
GENERATION Z, SOCIAL media, SOCIAL media in business, JOB hunting, VIRTUAL communities, FOCUS groups, AGE groups
Abstract

The aim of this paper is to analyze the importance of social media in the recruitment of Generation Z, with a focus on their expectations towards social media recruiting. In a qualitative analysis, nine interviews were conducted with members of Generation Z, as well as a focus group discussion with six HR managers. Based on our research sample, both members of Generation Z and recruiters attach great importance to social media recruiting. Members of Generation Z can be characterized by their willingness to use social media, active sourcing, and the talent pool to actively support their job search. The social media platforms Instagram, Facebook, Snapchat, XING, and LinkedIn are identified as potential contact points for the generation. However, a discrepancy was uncovered between what HR managers expect in relation to the usage of social media for job searches and the actual passive use of social media for this purpose by Generation Z. In addition, a positive candidate journey and attention to various (passive) touch points are important for successful recruitment of Generation Z members. Due to the open attitude of the generation towards social media recruiting, they need to be made aware of this topic during their candidate journey. [ABSTRACT FROM AUTHOR]

Published
2022
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7. „Die Generation Z ist eine besondere Generation“.

Author

Weilbacher, Jan C.

Subjects
YOUNG adults, YOUTH development, GENERATION Z, TEENAGERS, ENTREPRENEURSHIP
Abstract

Copyright of Changement is the property of Solutions by HANDELSBLATT MEDIA GROUP GmbH and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2022

8. Klimaschutz und Luftverkehr – Bewusstsein, Flugkonsum und Kompensationsbereitschaft der Generationen Y und Z.

Author

Zimmer, Kirstin, Ferschke, Verena, Keck, Ellen, Scheiber B.A., Niclas, and Woll, Julia

Subjects
*GENERATION Z, *ENVIRONMENTAL protection
Abstract

Die Reiselust der Generationen Y und Z steigt ebenso wie deren Umweltbewusstsein. Doch wie lassen sich diese beiden Strömungen miteinander vereinen? Dieser Bericht stellt die Ergebnisse einer Untersuchung zum Spannungsfeld Klimaschutz und Reiselust dar. Im Rahmen einer qualitativen und quantitativen Befragung zeigte sich, dass der Zielgruppe beides wichtig ist, sie sich jedoch für das Reisen entscheidet, wenn sie wählen müsste. Nichtsdestotrotz wünschen sich die Generationen Y und Z Änderungen im Luftverkehr zu Gunsten des Klimaschutzes – auch wenn diese Änderungen mit Kosten für die Reisenden verbunden sind. Das Prinzip der CO2-Kompensation stößt zwar auf positive Rückmeldungen, jedoch haben die meisten Befragten der Generationen Y und Z noch nie einen Flug kompensiert. Wanderlust and environment protection both play a major role in the lives of the generations Y and Z in Germany. But how can these two trends be reconciled? This article presents the results of a survey regarding the area of tension: climate protection and wanderlust. Both, a qualitative and a quantitative survey revealed that although both trends are important to the target group, they would choose travelling over environment protection if they had to decide. Nonetheless, the generations Y and Z want air transportation to change to protect the climate. For achieving this they are willing to pay more for travelling. The principle of compensation is known and generally supported by the people questioned although the majority has never compensated a flight. [ABSTRACT FROM AUTHOR]

Published
2022
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9. Yougov Social Media Report: Facebook ist immer noch das meistgenutzte Social Network.

Author

Hein, David

Subjects
SOCIAL media, GENERATION Z, OLDER people, AGE groups
Abstract

Copyright of TextilWirtschaft Online is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

10. Besorgte Post-Millennials: Erfahrungen zum Staats- und Politikverständnis der Generation Z in Sachsen.

Author

SCHÄFER, HAGEN

Subjects
YOUNG adults, GENERATION Z, PERSPECTIVE taking, DISAPPOINTMENT, TEACHERS
Abstract

Copyright of Die Politische Meinung is the property of Konrad-Adenauer-Stiftung e.V. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2022

11. Influencer-Einfluss auf die Käufer schwindet: Nutzung von Social Media im vergangenen Jahr insgesamt etwas zurückgegangen – Generation Z folgt den Instagram-Stars.

Author

Sarah, Felczer

Subjects
CONSUMER behavior, INTERNET users, GENERATION Z, SOCIAL media, MILLENNIALS, INTERNET advertising
Abstract

Copyright of Lebensmittel Zeitung is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024
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12. [How can continuing education in general and visceral surgery be organized in a hospital performing basic and regular care?]

Author

Ebert KH

Subjects
Humans, Germany, Education, Medical, Continuing, Hospitals, Education, Continuing, Digestive System Surgical Procedures
Abstract

Recruitment of the next generation in surgery is more important than ever. Patients must be able to rely on the fact that the care provided by a hospital is safeguarded by sufficient medical personnel with the correct levels of qualification. Continuing education is an important pillar in this respect. This necessitates the engagement of the medical leadership and personnel to invest in the new medical generation. The readiness for continuing education must be financially borne by the provider. Continuing education in general and visceral surgery in a hospital responsible for basic and routine care is also essential in the future in order to guarantee a broad spectrum of care in Germany. The new continuing education regulations and the planned hospital reformation will make this more difficult; therefore, clever concepts are necessary., (© 2023. The Author(s), under exclusive licence to Springer Medizin Verlag GmbH, ein Teil von Springer Nature.)

Published
2023
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13. Nachhaltig essen in der Krise?

Subjects
GROCERY shopping, PRICES, GENERATION Z, NUTRITION, PRAGMATISM
Abstract

Copyright of GV Praxis is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

14. „Der Zugang der jungen Generation zum Arbeitsmarkt ist ein ganz anderer".

Subjects
YOUTHS' attitudes, LABOR market, APPRENTICESHIP programs, SKILLED labor, GENERATION Z, YOUNG workers, DIGITAL technology
Abstract

Copyright of Produktion is the property of Verlag Moderne Indusrie and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

15. ZVG-Ausbildertage erstmals in Berlin.

Subjects
GENERATION Z, DISCUSSION
Abstract

The article introduces the Zentralverband Gartenbau (ZVG) Trainer Days in Berlin, Germany, a new practical support initiative focusing on addressing the needs of Generation Z and featuring discussions on trainer requirements.

Published
2024

16. Mindful Drinking.

Author

Andrea, Möller

Subjects
GENERATION Z, SOCIAL media, CONSCIOUSNESS, COCKTAILS, MILLENNIALS
Abstract

Copyright of Food-Service is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023

17. Und sie lesen doch! Die Generation Z schien für die Literatur verloren - bis Tiktok plötzlich für Furore auf dem Büchermarkt sorgte.

Author

Fehrensen, Martin and Täubner, Mischa

Subjects
YOUNG adults, GENERATION Z, ONLINE shopping, PREJUDICES, BEST sellers
Abstract

Copyright of brand eins is the property of brand eins Medien AG and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2022

18. Im Austausch mit jungen Menschen.

Subjects
MECHANICAL engineering, SUMMIT meetings, PLANT engineering, STUDENT exchange programs, SKILLED labor, GENERATION Z
Abstract

The mechanical and plant engineering sector is suffering from a significant shortage of skilled workers, as the number of unfilled apprenticeships has increased significantly. The industry association VDMA and the Wittenstein Foundation would like to carry out various activities at the Mechanical Engineering Summit 2023 to engage in an open exchange with young students. The goal is to find enough technical talent. For this purpose, the BarCamp "Mechanical Engineering meets Generation Z" has been launched, where students and entrepreneurial personalities come together in an open dialogue. The format allows for the exchange of different perspectives and the discussion of up to 20 different topics. [Extracted from the article]

Published
2023

19. McCann-Studie: Wie die Generation Z die Welt verändert - und welchen Einfluss sie auf Marken hat.

Author

Theobald (HORIZONT), Tim

Subjects
GENERATION Z, CONSUMER behavior, ENVIRONMENTAL protection, SUSTAINABILITY, SOCIAL networks, BRAND name products, CREATIVE ability
Abstract

Copyright of TextilWirtschaft Online is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2022

20. Deutschland digital: Eine aktuelle Umfrage zum Online-Verhalten bestätigt: Die Creator Economy ist auf dem Vormarsch.

Subjects
FULL-time employment, TRUST, GENERATION Z, BUSINESS models, FREELANCERS, SELF-employment
Abstract

Copyright of brand eins is the property of brand eins Medien AG and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2022

21. So tickt die Generation Z.

Subjects
GENERATION Z, INTERNET advertising, ANIMAL welfare, GROCERY shopping, WELL-being, ONLINE shopping, CONSUMER ethics
Abstract

Copyright of Allgemeine Fleischer Zeitung is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023

22. Ausbildung: Das sind die Pain Points.

Subjects
YOUNG adults, ATTITUDES toward entitlement, APPRENTICESHIP programs, SCHOOL orientation, GENERATION Z, DEMOGRAPHIC change, APPRENTICES, GENERATION Z consumers
Abstract

Copyright of Allgemeine Hotel- und Gastronomie-Zeitung is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023

23. Jeder Vierte fürchtet um seinen Job.

Subjects
YOUNG adults, GENERATION Z, MASS media industry, RESEARCH institutes, ARTIFICIAL intelligence
Abstract

Copyright of Lebensmittel Zeitung is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023

24. Snacks sind der Stoff für die kleine Auszeit.

Author

Roemer, Sybille

Subjects
GENERATION Z, BUDGET, MILLENNIALS, SNACK foods, CONSUMERS, PLASTICS in packaging
Abstract

Copyright of Allgemeine BäckerZeitung is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023

25. "To be Honest": Das steckt hinter der Exklusiv-Kampagne von Zalando und Lacoste.

Author

Dörpmund, Tim and Faber, Jelena

Subjects
ELECTRONIC commerce, YOUNG women, GENERATION Z, MEN'S clothing, BRAND name products, BUSINESS enterprises, WOMEN'S clothing, LIFESTYLES, STORYTELLING
Abstract

Copyright of TextilWirtschaft Online is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2022

26. Digital-Event vom 21. bis zum 27. Februar: Erste Vintage Fashion Week in Deutschland.

Author

Bayer, Tobias

Subjects
FASHION Week, FASHION shows, FASHION, CLOTHING & dress, GENERATION Z, PERSPIRATION, CONSUMERS
Abstract

Copyright of TextilWirtschaft Online is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2022

27. Vom Trend zum Wert: Nachhaltiges Wirtschaften in Zeiten multipler Krisen – Young Business Factory zu Gast bei Fairtrade.

Author

Tietze, Iris and Herberg, Ruth

Subjects
CACAO growers, CLIMATE change, GROCERY shopping, GENERATION Z, SUPPLY chains
Abstract

Copyright of Lebensmittel Zeitung is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023
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28. Generation Z trinkt weniger Alkohol.

Subjects
MARKETING research companies, ALCOHOL drinking, GENERATION Z, AGE groups
Abstract

Copyright of Lebensmittel Zeitung is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2022

29. Kaffee bleibt im Trend.

Author

Stich and Paul, Jan

Subjects
COFFEE drinks, PRICES, COFFEE drinking, GENERATION Z, CONSUMPTION (Economics), COFFEE plantations
Abstract

Copyright of Allgemeine Hotel- und Gastronomie-Zeitung is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2022

30. Social-Shopping immer beliebter.

Subjects
SOCIAL media, MARKETING research companies, OLDER consumers, AGE groups, GENERATION Z
Abstract

Copyright of Lebensmittel Zeitung is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2022
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