1. Innovative pedagogy in sport marketing: the annual SPAD field trip.
- Author
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Pegoraro, Ann, Seguin, Benoit, O'Reilly, Norm, and Harrington, Steven
- Subjects
SCHOOL field trips ,TEACHING methods ,SPORTS marketing ,BUSINESS education ,EXPERIENTIAL learning - Abstract
The issue of the relevancy of business education has been a topic of ongoing discussion since the late 1980s (Porter and McKibbon, 1988). At the time, business educators also began to recognise the value of experiential learning as a teaching method to increase the knowledge and skill development among graduates (Slavin, 1988). Beginning in 1982, the Sport Administration Program (SPAD) at Laurentian University adopted a 4th Year 'Field Trip' course as the capstone to its applied programme. This experiential learning based course involved students working in teams on Client-Based Projects (CBPs). This paper presents four mini-cases of these field trips over the past 20 years to illustrate the considerable benefits realised by all stakeholders. Key conclusions are drawn to create a proposed model for a CBP-based capstone course for sports management, a model for use by both practitioners and researchers in the development of the future workers the industry desires. [ABSTRACT FROM AUTHOR]
- Published
- 2008
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