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• Latent class cluster and random parameters model were integrated to explore factors influencing motorcyclists' injury levels. • Homogeneous clusters help to reveal new information such as important contributing factors hidden in the general model. • Although observations in each cluster are homogeneous in some aspects, heterogeneity was still found in each subgroup. • The proposed model is proved to have great potential for accounting for the source of heterogeneity. Due to the wide existence of heterogeneous nature in traffic safety data, traditional methods used to investigate motorcyclist rider injury severity always lead to masking of some underlying relationships which may be critical for the formulation of efficient safety countermeasures. Instead of applying one single model to the whole dataset or focusing on pre-defined crash types as done in previous studies, the present study proposes a two-step method integrating latent class cluster analysis and random parameters logit model to explore contributing factors influencing the injury levels of motorcyclists. A latent class cluster approach is first used to segment the motorcycle crashes into relatively homogeneous clusters. A mixed logit model is then elaborately developed for each cluster to identify its unique influential factors. The analysis was based on the police-reported crash dataset (2015–2017) of Hunan province, China. The goodness-of-fit indicators and the Receiver Operating Characteristic curves show that the proposed method is more accurate when modeling the riders' injury severities. The heterogeneity found in each homogeneous subgroup supports the application of the random parameters logit model in the study. More importantly, the results demonstrate that segmenting motorcycle crashes into relatively homogeneous clusters as a preliminary step helps to uncover some important influencing factors hidden in the whole-data model. The proposed method is proved to have great potential for accounting for the source of heterogeneity. The injury risk factors identified in specific cases provide more reliable information for traffic engineers and policymakers to improve motorcycle traffic safety. [ABSTRACT FROM AUTHOR]

• Assessment of the roles of human factors in motorcycle KSI crashes. • The findings help better understand how motorcycle KSI crashes occur. • The findings highlight the top priority of monitoring factors. • The finding provide a new direction for research about motorcyclists' behavior. Although the importance of human factors to crash occurrence has been demonstrated previously, the roles played by human factors in motorcycle killed and severely injured (KSI) crashes have remained unclear. One aim of our study is therefore to empirically determine the relative contribution of illegal behavior to motorcycle KSI crashes, conditional on real-world collisions between motorcycles and motor vehicles. Given that a crash is typically the synthetical result of human, vehicle, roadway, and environmental factors, another aim is to identify high-risk scenarios where inappropriate behavior is more likely to result in severe injuries for motorcyclists through interactions with other related factors. Based on a comprehensive dataset of 4587 police-reported crashes involving motorcycles during 2015–2017 in Hunan province, China, a data mining technique namely classification and regression tree was elaborately employed. Our results demonstrated the illegal behavior of the striking motor-vehicle drivers as one of the most dominant factors contributory to motorcycle KSI crashes, with a normalized importance value of 36.9%. We also confirmed collision object (i.e., collision with heavy or light vehicles) and helmet use of motorcyclists as determinants influencing motorcycle rider injury severities. Two types of extreme high-risk traffic scenarios were identified accordingly. A motorcycle rider was hit at weekends by a heavy motor-vehicle driver who was driving without license, driving a substantial vehicle, speeding, changing lanes illegally or driving in the wrong direction, and a motorcyclist was hit on weekdays by a heavy motor-vehicle driver aged 18–34 or 45–54, who was driving without license, driving a substantial vehicle, speeding, changing lanes illegally or driving in the wrong direction. Our findings are expected to shed more light on a deeper understanding of the illegal driving behavior as causation of motorcycle KSI crashes. [ABSTRACT FROM AUTHOR]