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Summary: The efficiency of the motor is of paramount importance during selection and operation as well as energy consumption. In countries like India, international efficiency class (IE2) is versatile in use. Prominent efficiency improvements can produce very large energy savings across the country. Induction motors (IMs) are widely used for pump applications in India. IM exhibits high rotor (I2R) losses due to the presence of rotor current. This results in less efficient, more energy consumption compared with energy‐efficient motors. Energy‐efficient motor such has single phase direct‐on‐line synchronous reluctance motor (DOL‐SynRM) would be a right alternative for IM due to the absence of rotor current. DOL‐SynRM has been designed, optimized, and tested for a centrifugal pump application. Initially, single phase SynRM with capacitor start and capacitor run is modeled using equivalent circuit parameters and simultaneously simulated using MATLAB. The machine parameters like rib width, length, and thickness are optimized using genetic algorithm technique. The optimized rotor structures are taken to numerical analysis platform for performance prediction. The flux distribution, moment of inertia, air gap flux density, the effect on the inductances, starting torque, average torque, and torque ripple are thoroughly investigated using this analysis. The high‐efficiency rotor structure is fabricated and configured with a centrifugal pump. Experimental results reveal that the overall system efficiency has been improved compared with the existing induction motor. Moreover, thermal analysis is carried out for two types of frame structures (conventional and proposed) to study the hot spot in the proposed motor. [ABSTRACT FROM AUTHOR]