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Purpose: Kids get exposed to advertising on social media platforms when they visit them to perform various goals. The purpose of this study is to find out the factors which affect kids' behaviour when the kids encounter advertising on social media and also to establish causal relationships amongst the factors of social media advertising (SMA). Design/methodology/approach: A total of 11 factors of SMA have been identified with the help of experts and the causal relationships amongst the SMA factors have been constructed by the implementation of decision-making trail and laboratory evaluation (DEMATEL). Based on the established relationships, a causal diagram has been also developed to understand the structural nature of interdependence amongst the factors. Findings: DEMATEL technique is based on logical steps, which have assisted in categorising the identified factors into two groups: cause group and effect group. Cause group factors are the reasons for the effect group factors to occur. Customisation, entertainment, information and interactivity have been observed as cause factors whereas, relevance, engagement with SMA, purchase intention, product involvement, advertising value, attitude towards SMA and irritation have been observed as effect factors. Product involvement is found to have the highest level of interaction with all other factors. Information and interactivity are observed to influence all other factors. Research limitations/implications: Kids possess a limited understanding of the selling intent of advertisers which makes kids vulnerable to advertising. This study supports that the content of the advertisement should be kept in accordance with the need of kids and also suggests that marketers should emphasise cause group factors which derive subsequent consequences on effect group factors. The foremost limitation of this study lies in the process of identifying the factors through expert opinions. The sets of contextual relationships may vary when different experts are considered. Originality/value: This study strives to identify the factors which affect kids' understanding of SMA and also establishes causal relationships amongst them. This kind of study is unique in state of the art and to the authors' knowledge no significant research has been conducted in India which involves establishment of inter-relationships amongst SMA factors that affect kids' behaviour. [ABSTRACT FROM AUTHOR]

India is one of the countries with the highest number of kids under the age of 18 years. This paper adds value in understanding the usage in the current covid scenario. The research objectives for the current study are to examine how young kids in India use their time on internet for varied purposes, to study how young kids find the websites that are of interest to them and to examine how young kids obtain information about sensitive issues. A cross-sectional web survey was conducted to examine the various aspects of the use of the Internet and traditional media (television/radio/magazines/newspapers/billboards) among kids in India. Data was collected through a structured questionnaire. The sampling method used in the study was purposive sample (522 kids). Internet emerged as the first choice of media for kids for all the nine selected activities that include homework, shopping, restaurant/food-ordering, travel and tour, information search, health related information, weather forecast, entertainment, and news/current events. Girl respondents as compared to boys have consumed Internet at a higher rate for learning about the fashion (trends) and health related issues such as seeking preventative health care and specific information about medical issues. [ABSTRACT FROM AUTHOR]

Abstract: An experiment was conducted to study the effects of yeast (Saccharomyces cerevisiae; SC) supplied from dried distillers rice grains with solubles (DGS) with or without a trace mineral mixture (TM) on the performance and nutrient utilization in Black Bengal (Capra hircus) kids. The study was designed in a 3×2 factorial arrangement with three doses of DGS with or without TM. Twenty-four kids (3–5 months age and 5.99±0.76kg initial body weight) were equally divided into six groups with four kids in each group (designated as C0, T1, T2, C1, T3, and T4). Two concentrate diets were prepared, one without TM and other with TM. Goats in C0, T1 and T2 groups were fed on the concentrate diet without TM, and 0, 15 and 20g DGS/animal/day, respectively. Goats in C1, T3 and T4 groups were fed on the TM concentrate diet, and 0, 15 and 30g DGS/animal/day, respectively. The DGS supplied 7×106 cfuSC/g. The trial lasted for 90 days. The SC supplementation improved (P< 0.05) average daily gain (ADG) and feed intake. The digestibilities of organic matter, crude protein, neutral detergent fiber and acid detergent fiber increased linearly (P< 0.05) with increasing doses of SC supplementation. The addition of SC did not influence serum trace mineral status. TM supplementation had no effect (P >0.05) on ADG, intake and digestibilities of nutrients. Absorbability and retention, and serum concentrations of Cu, Zn, Mn and Fe were significantly improved (P< 0.05) in all TM supplemented groups compared with non-mineral supplemented groups. It can be concluded that SC supplementation in kids may increase growth, feed intake and nutrient utilization, but TM supplementation had no influence on growth and nutrient utilization. [Copyright &y& Elsevier]